The Medical Aesthetics Market in North America is expected to grow from US$ 2,512.24 million in 2021 to US$ 5,823.87 million by 2028; it is estimated to grow at a CAGR of 12.8% from 2021 to 2028. Technological advancements associated with medical aesthetic devices; all medical devices used for various cosmetic procedures, including plastic surgery, unwanted hair removal, excess fat removal, anti-aging, aesthetic implants, skin tightening, etc., are categorized under the medical aesthetic products umbrella. Technological advancements in devices, increasing awareness about aesthetic procedures, growing acceptance of minimally invasive devices, and surge in obese population are the main forces boosting the medical aesthetics market growth.
The List of Companies – North America Medical Aesthetics Market
- Allergan Plc
- Alma Lasers
- Cutera Inc
- Galderma
- Hologic, Inc.
- Mentor Worldwide, LLC
- Sientra
- Solta Medical
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By Product
- Facial Aesthetic Products
- Cosmetic Implants
- Body Contouring Devices
- Skin Aesthetic Devices
- Hair Removal Devices
- Tattoo Removal Devices
By Application
- Facial and Body Contouring
- Facial and Skin Rejuvenation
- Breast Augmentation
- Hair Removal
- Reconstructive Surgery
- Tattoo Removal
By End User
- Hospitals
- Dermatology Clinics
- Medical Spas and Beauty Centers
- Home Care
The rapid evolution of high-speed internet and the pervasive influence of social media have significantly increased public access to information about aesthetic procedures, driving greater awareness and demand. This trend has fueled the growth of the medical aesthetics market, particularly in North America. Advanced technologies like plasma skin regeneration (PSR) and laser-based systems are reshaping dermatological treatments, offering minimally invasive solutions with reduced downtime and risks compared to traditional methods.
Plasma Skin Regeneration (PSR) Technology
PSR has emerged as a promising regenerative modality in aesthetic medicine. Studies indicate its efficacy in treating conditions such as facial arrhythmias, sun keratosis, seborrheic keratosis, and warts. While conventional blepharoplasty shows over 90% improvement in periorbital rejuvenation, PSR demonstrates more modest results (~20–30% tightening in upper eyelids and periorbital folds). However, a single PSR session achieved ~40% improvement in facial acne scars after six months. Beyond facial applications, PSR is being explored for skin rejuvenation on the chest, neck, and hands, as well as for traumatic scars and rare dermatological conditions like benign familial pemphigus.
Laser and Light-Based Innovations
Laser technologies continue to dominate skin rejuvenation. Non-ablative and fractional lasers, though less effective than traditional CO2 or erbium-YAG systems, minimize complications and recovery time. Hybrid devices combining ablative and fractional technologies are gaining traction, offering enhanced results with reduced downtime, further propelling market growth.
North America Medical Aesthetics Market Dynamics
The U.S. dominates the North American medical aesthetics market, driven by rising demand for non-invasive procedures and technological advancements. According to the American Society for Aesthetic Plastic Surgery (ASAPS), minimally invasive procedures accounted for 80% of the 10.2 million aesthetic treatments performed in 2008. By 2018, niche surgical procedures like thigh lifts (+24%), chin augmentation (+20%), and breast reduction (+18%) saw notable growth.
Canada’s market is expanding due to increased investments by international players, a surge in aesthetic clinics, and growing local medical device companies. Mexico, meanwhile, is the fastest-growing market, fueled by medical tourism and a burgeoning domestic aesthetic sector.
COVID-19 Impact – Medical Aesthetics Market
The pandemic disrupted the industry, diverting healthcare resources to emergency care and slowing R&D. In May 2020, the American Society of Plastic Surgeons (ASPS) recommended suspending elective cosmetic procedures to prioritize public health. This temporarily stifled market growth, though demand for non-invasive treatments is expected to rebound post-pandemic as clinics resume operations.
In conclusion, while technological innovation and social media-driven awareness continue to drive the medical aesthetics market, the sector faces challenges from evolving healthcare priorities and global crises like COVID-19. Nonetheless, the emphasis on minimally invasive solutions and advancements in regenerative technologies position the industry for sustained long-term growth.
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Author’s Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights
